La Casa del Aguacate began years ago in Mexico selling top quality fresh avocados to the Mexican market and No. 2 fruit to processors for guacamole. About five years ago, the family-owned operation began selling to U.S. distributors and two years ago it launched its own sales and marketing department, selling its Mexican fruit directly to U.S. retailers, wholesalers and foodservice operators.

Village Farms Fresh, a hydroponic greenhouse grower known for their sustainable farming practices that are better for people and the planet has announced the newest addition to their specialty tomato, artisan cucumber, and sweet pepper line up. In addition, they have some news on their Fall Favorite tomato varieties.

Moxxy Marketing, an award-winning, full-service marketing agency for fresh food and agriculture-based and related businesses, has expanded internal operations and its East Coast team with the addition of Cameron Dolan as business and accounting director.

Save A Lot, one of the largest discount grocery chains in the U.S., sold six company-owned stores in Dallas and Jacksonville, FL, to Yellow Banana LLC as part of Save A Lot’s ongoing efforts to convert corporate-owned stores to local ownership. Yellow Banana’s acquisition will enable these six stores to remain open, providing critical support to both the communities in question and the nearly 100 store associates employed.

Arizona Gov. Doug Ducey has proclaimed November 2021 as Arizona Leafy Greens Month. Through this proclamation he called upon all residents to recognize the Arizona leafy greens industry during the month of November for consistently producing an abundance of nutritious and safe leafy greens.

Obed Sanchez, logistics and sales manager, had to pull himself away from his computer monitor in early October on the day The Produce News visited La Bonanza’s warehouse in Mission, TX, in the Rio Grande Valley. In front of him are six live TV screens of the operations in Mexico that keep him in contact with CEO Gustavo Rivas regarding the packing operations and products coming to the import office.