Berries Paradise and Agrovision formed a berry marketing partnership to serve North America. This joint venture creates a year-round, vertically integrated selection of conventional and organic blueberries, raspberries and blackberries. It provides retail customers with a one-stop shop of high-quality, innovative and flavorful berries at scale. The combined current planted acreage is 10,000 acres, yielding 120 million pounds across all three berries from Peru and Mexico. 

With the recent announcement of a series of regional listening sessions to inform creation of the U.S. nutrition security blueprint to be unveiled at the White House Conference on Hunger, Nutrition & Health in September, the International Fresh Produce Association enlisted a broad cross-section of its membership to participate in the sessions and ensure the fresh fruit and vegetable community is represented and heard.

This month, the National Watermelon Promotion Board has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out.

Brighter Bites has partnered with DoorDash via its Project DASH initiative to increase fresh produce accessibility to children and their families in New York City, Houston, and Washington, DC.

As the Pacific Northwest emerges from some of the most intense climatic conditions in recent years, Oppy has a positive outlook for the upcoming Orchard View cherry season.

Bolthouse Farms and Starbucks entered into a definitive agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh. The employees that support the business will also transition to Bolthouse Farms later this year upon close of the transaction.