When Crystal Valley Foods, headquartered in Miami, wanted a new advertising campaign to position the company as a contemporary, fresh, leading brand with a strong value proposition, it turned to the marketing and branding experts at Moxxy Marketing.

As an anchor tenant on the Detroit Produce Terminal, Riggio Distribution Co. is a trusted, full-service, fresh produce distributor and wholesaler, servicing the entire Midwest from its home base.

While D’Arrigo New York, based at the Hunts Point Terminal Market in the Bronx, has been working with apples since its beginnings, in the early days, the company focused exclusively on eastern apples, whereas now, it’s expanded to apples from all over, and is a major powerhouse distributor.

What produce item is long, cylindrical, heavily netted and popular with consumers? If you guessed the Russet Burbank potato, you were correct. It became the most extensively farmed potato variety in the United States, especially in Idaho.

Stemilt Growers of Wenatchee, WA, is promoting organic Cosmic Crisp this season with its newly developed EZ Band four-pack. Brianna Shales, marketing director at Stemilt, said “our new package and merchandising vehicle to simplify retailer’s challenges all while driving sales on our larger bulk-sized fruit.”

As World Fresh Produce prepared for the start of the winter citrus season, company President Michel Matouk spent a week in mid-December touring key growing regions in Morocco, getting a firsthand look at the quality and supply conditions.