Get your glow on and pique your senses, guac fans! Avocados From Mexico is making its Pantone color debut with the official release of its brand color. The avocado brand's new hue emulates the vibrant tones you see when you cut into a perfectly ripe avocado. And just in time for the big game, AFM is bringing the color to life by launching the Avocado Glow Collection, a one-of-a-kind home and kitchen accessories line inspired by the new color created in partnership with the Pantone Color Institute.

CMI Orchards is bringing apple-eating into the 21st century with Flavogram, a visual guide to apple flavor profiles. “We’ve taken what has historically been a one dimensional approach and increased the breadth and depth with which we describe and compare apple varieties,” said Rochelle Bohm, vice president of marketing for CMI Orchards.

The Well•Pict Berries trade show team is heading back to Florida to start the year off with the Global Organic Produce Expo at the Seminole Hard Rock Hotel & Casino Jan. 30-Feb. 2. After the great turn out at the Global Produce and Floral Show hosted by IFPA in Orlando last year, the team is eager to be back on the show floor to showcase their delicious Well•Pict organic strawberries.

The New York Apple Association launched a series of Snack Responsibly-themed ads to its social media program just in time for the new year. The high-impact ads remind consumers to make healthy choices when choosing a snack. 

Braga Fresh is promoting Colby Pereira to chief operating officer, making her the first person to hold that title as the company enters its 95th year in business.

“Colby’s family farming background and reasoned, no-nonsense approach to problem-solving are an asset for this new position,” said Rod Braga, CEO. “Her leadership and team building capabilities are instrumental to our continuous growth and success.” 

If there’s one thing we love to see, it’s our educational grants in action, educating and inspiring students.

In 2022, AFE gave researchers at Mississippi State University an educational grant of $5,500 to start a cut flower garden on campus. This funding helped purchase perennial plants, gardening tools, and materials to create raised gardens with an irrigation system.