Industry Viewpoint: TikTok’s surge and why brands should pay attention
By
Andrea Wiggins, marketing coordinator for Healthy Family Project
Industry Viewpoint: TikTok’s surge and why brands should pay attention
By
Andrea Wiggins, marketing coordinator for Healthy Family Project
Do you remember 2020? It seems like yesterday and forever ago, all at the same time. If you were anything like me, you were searching for an escape from the uncertainty of life in the pandemic lockdown. My family would host game night via the app Houseparty — picture charades but with video chat. We also had a never-ending group text where we would send videos back and forth all day long in hopes of distracting us from our pandemic anxiety. Most of these videos came from a new app called TikTok.