The Fresh Market enhances digital experience, loyalty program
The Fresh Market enhances digital experience, loyalty program
The Fresh Market announced two major digital enhancements, unveiling a revamped loyalty program and a newly redesigned mobile app as part of the company’s digital experience strategy.
The Fresh Market is reintroducing its loyalty program under a new name, TFM Rewards, reflecting the company’s focus on delivering greater value, personalization and convenience to guests.
These complementary launches represent the next evolution of The Fresh Market’s signature approach to guest service, offering enhanced benefits including:
- Expanded savings and rewards throughout the store
- Special in-store events with member perks
- 5 percent savings on curbside orders
- Enhanced birthday reward options
- More personalized offers to make it easier for guests to shop their favorite items
Guests may access their TFM Rewards profile through the company’s first native mobile app as well as the The Fresh Market website.
According to Chief Marketing Officer Emily Turner, TFM Rewards and the updated app were developed to better meet guests’ expectations across both digital and in store experiences.
“We are always challenging ourselves to do more for our guests,” Turner said. “TFM Rewards was redesigned to provide our loyal guests with more value, more personalization and more engagement, making it easier than ever to shop at The Fresh Market. And with our new app, we’re giving both members and guests a more complete experience, with easy access to more deals, special offers and the engaging content that sets us apart.”