Jon Feldman has been appointed to succeed Dinesh Popat as president of BloomNet. Popat has transitioned to the role of Special Advisor to BloomNet.

As a bride, the bouquet of flowers you’ll carry down the aisle is often first on the list of floral must-haves for your wedding.

Recognizing the growing demand for native perennials, especially in green infrastructure measures, Hoffman Nursery announced the Green Infrastructure Collection. This collection includes their existing Grass Solutions line and the new Perennial Solutions line, which features 18 flowering perennials.

During FlowerTrials, HilverdaFlorist presented the Pot, Patio & Garden assortment for 2025 – 2026. Besides promising novelties in Echinacea MOOODZ, Garden Gerbera Garvinea and various Dianthus series, HilverdaFlorist also revealed retail concepts.

Some florists report that over a third of their sales come from their website, and some report even bigger percentages. That’s why it’s so vital to have a solid online presence. So, how do you optimize your website to attract customers and make more sales? Rio Roses provided six proven strategies.

Industry friends Buzzy Heroman, Steve Neubauer, Greg Royer and Ken Young have established a memorial tribute through the American Floral Endowment honoring William (Bill) J. Gouldin, Jr., who died June 19, 2024, at the age of 75.