The 72nd Annual Arkansas Florists Association Convention was nothing short of a floral fairytale. Held at the Wyndham Riverfront Hotel in Little Rock, AK, Aug. 25-27, the enchanting weekend celebrated creativity, community and the boundless beauty of flowers. With the theme "Happily Ever After," attendees were in for a treat, and the event did not disappoint. It was a fantastic opportunity to catch up with floral friends and forge new connections. Details Flower Software provided a glimpse into their unforgettable experience in Arkansas.

The floral industry is together once again at the 2024 CalFlowers Fun 'n Sun Convention in Carlsbad, CA. The opening reception was the ultimate networking opportunity for newcomers and industry veterans alike. The four-day conference kicked off on Wednesday Sept. 4 and promises to deliver first rate educational sessions, floral farm tours and expo experiences. 

During Flower Trials 2024, Beekenkamp Plants introduced Verbena Fuerte and visitors could find themselves in the colorful, sunny South American spheres. Verbena Fuerte can be used in various ways and this was shown in the presentation. From hanging baskets and mix pots, to solo pots and borders, the possibilities are endless. Visitors were impressed by the strong, robust plants and the attractive style created around them.

The anticipation surrounding your bridal bouquet is unparalleled, knowing it will grace nearly every photograph, accompany you down the aisle, and flawlessly complement the best dress you’ve ever worn.

Gen Xers prefer high-quality products and value convenience. They are loyal to brands that provide excellent customer service and clear, honest communication about products. Rio Roses have three proven ways that floral businesses can appeal to these preferences:

New Bloom Solutions, in collaboration with floral photographer Renee Jael, is thrilled to announce the launch of the exclusive lead magnet: the "Floral Photography Checklist." This essential guide is designed for floral professionals looking to elevate their floral creations into stunning, marketable visuals.