The Christmas season is a magical time for floral businesses, offering numerous opportunities to engage customers and boost sales. Rio Roses has six tips to enhance the customer experience and drive sales during the festive season.

1. Transform Visual Merchandising

In the world of flowers, fragrance plays a huge role in providing a unique and special sensory experience. However, as American Floral Endowment bred flowers for color, longevity and other desirable traits, fragrance has often been left behind. Many modern flowers, especially those grown in greenhouses or sold in floral markets, lack the intensity of fragrance that older varieties once had. Yet fragrance remains a highly valued trait, enhancing consumer enjoyment and satisfaction.

This December, That Flower Feeling and celebrated floral designer Jenny T Floristry are teaming up to deliver a fresh take on holiday mindfulness through flowers. Its upcoming Instagram LIVE session, scheduled for Dec. 13 at 12 p.m.

While the holiday season may be busy, Rio Roses believes its the perfect opportunity to set up a strategic floral marketing calendar that will guide promotions, content creation and overall marketing efforts for the year ahead. A well-planned calendar not only helps company’s stay organized but also ensures that florists can capitalize on key floral marketing opportunities throughout the year.

That Flower Feeling recently hosted a transformative webinar titled "Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry," moderated by Chris Drummond, TFF advisory board chairman. The event brought together a panel of esteemed experts, including Kristin Gilliand from Gardens America, Jackie Levine of Central Square Florist, Debora Steier, a TFF Unit Sales Task Force member and retired director of floral at Albertsons and Lenny Walker from Kennicott Bros.

As a florist, managing fresh flowers presents unique challenges. Efficient inventory management is essential to keeping costs low and profits high. Rio Roses has some practical, actionable steps to effectively manage inventory and reduce waste.

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