Alexandra Farms has earned the Florverde Sustainable Flowers certification for the 2024-25 period, recognizing the company’s commitment to high environmental and social standards.

Floriculture stakeholders from academic institutions, governmental agencies and the floriculture/greenhouse industry are cordially invited to attend the 2025 National Floriculture Forum taking place on Feb.

The trustee in bankruptcy of DecoNova Young Plants B.V. at Roelofarendsveen and Nieuwveen has concluded an agreement with Straathof Plants B.V. An urgent takeover was necessary to preserve the quality of the plant material, and to secure the future delivery of orders to customers.

Pantone recently announced its 2025 Color of the Year: Mocha Mousse, a soothing hue that combines light brown, taupe and coffee tones. This color evokes warmth, calm and coziness—qualities that many are seeking in today's fast-paced world. Rio Roses has come up with five creative ways to incorporate Mocha Mousse into floral designs.

In a recent issue of Floral Management Magazine, Victor Giorgini, president and CEO of Rio Roses, collaborated with the Society of American Florists to offer insights into the complex factors influencing flower pricing. The company emphasized the unique opportunity the floral industry has to grow together, despite challenges.

Mocha Mousse, a soft and muted brown color recently announced as the Pantone Color of the Year 2025, appeals to Alexandra Farms' desire for well-bei