In a landmark moment for the global floral industry, the San Francisco Flower Market announced the grand opening of its brand-new, state-of-the-art wholesale facility.

The floral industry is off to an exciting start in 2025, with the American Floral Endowment kicking off another year of impactful initiatives. AFE’s team is eager to support professionals across every segment of the industry with expanded educational programs, funding opportunities and innovative resources. Here’s a look at what industry members can expect in 2025:

How can produce marketers discover the best ways to communicate the appeal of fruits and vegetables to boost sales and grow consumption? Only at the Consumer Connection Conference, where produce marketers will network and learn from dozens who influence consumers’ purchasing decisions every day. Hosted by The Foundation for Fresh Produce, the Consumer Connection Conference will be held April 28-30, 2025 in Dallas, TX. 

From abundant altars to bright and bold florals, these emerging floral trends exude beauty and are hugely inspirational.

Holly Chapple, who will share her expertise and tips for wedding florists during the Details University Live Session in January, offers a wide range of enriching learning experiences for both floral professionals and enthusiasts alike. At Hope Flower Farm in Virginia, Holly hosts hands-on workshops, including seasonal design classes and floral retreats.