The fifth annual Bloom Together event, led by New Bloom Solutions, was a tremendous success once again this year.

As National Self-Care Day approaches on April 5, That Flower Feeling is excited to launch an initiative promoting flowers as an essential part of self-care routines. This campaign supports the organization’s mission to encourage more Americans to enjoy flowers more often, emphasizing their positive impact on mental and emotional well-being.

Floriexpo and the Association of Floral Importers of America, the leading voice for floral importers in the United States, announced a groundbreaking strategic partnership to extend the benefits of their respective platforms, fostering industry growth and collaboration 365 days a year.

The International Fresh Produce Association launched its Breeder Showcase at The Floral Conference Feb. 24-26. It was an immersive experience that brought together breeders, importers, growers and supermarket buyers under one roof. 

Floriexpo, North America’s largest B2B event for the floral industry announced that it has entered into a partnership with That Flower Feeling to support its efforts to grow floral consumption in the United States.