At the heart of the floral industry’s future are students whose passion and drive are being nurtured by the American Floral Endowment. As part of that support, AFE provides crucial funding through scholarships to help students manage the cost of their education.

For 2026, Royal FloraHolland will once again offer the option of choosing from four different member packs. This ensures that every member can choose a member pack that suits their own business operations, wishes and needs.

What does this mean for you?

The Lisianthus Promotion Committee of the Netherlands announced the launch of its newly redesigned website, Lisianthus.nl, developed by RoMaRa Agency and Debo. The comprehensive platform showcases the diverse range of Dutch-grown lisianthus varieties and provides essential resources for florists across the globe.

That Flower Feeling announced that both Asocolflores and the American Floral Endowment out of their Floral Marketing Fund have reaffirmed their commitment to the campaign, renewing their status as Floral Ambassador contributors ($10,000+ level) for another year.

Bubbly Wine Weigela, a standout in the Proven Winners ColorChoice collection, has added two prestigious European awards to its record, recently recognized in Poland and Belgium.

Dümmen Orange just released its 2026 Welcome to the Jungle catalog to highlight its current program for the upcoming year.