A coalition of leading floral and fresh produce trade associations in the United States and internationally has joined forces to support the That Flower Feeling Foundation, signaling an unprecedented industrywide commitment to national consumer marketing. The collaboration includes trade memberships, in-kind promotional support and financial contributions, reinforcing the foundation’s role as a unified voice promoting everyday flower consumption.

Hall 5 at IPM ESSEN 2026 will serve as a hub for floristry, design and forward-looking ideas in the green market. In addition to the IPM Flower Stage, featuring daily live shows by international floral designers, the hall will host BLOOM’s Trend Show and the IPM Discovery Center. Exhibitors offering floristry supplies and the IPM Concept Store will also be located in the hall, creating a space where creativity, market inspiration and sustainable solutions converge.

BLOOM’s Trend Show 2026

CalFlowers announced details for its Fun ’N Sun 2026 Floral Convention, scheduled for Aug. 5–8, 2026, at The Langham Huntington in Pasadena.

A new education fund aimed at supporting the professional development of Oklahoma florists and students has been established through a partnership between the Oklahoma State Florists’ Association and the American Floral Endowment.

In a recent episode of The Bloom Show, host Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual Society of American Florists Marketer of the Year Award at SAF Phoenix 2025. The shop’s winning campaign — a refillable vase program that pairs creativity with operational discipline and community connection — illustrates how thoughtful ideas can build long-term customer loyalty.

1-800-Flowers.com has named delphinium as its 2026 Flower of the Year and the Money Tree as its 2026 Plant of the Year. The company’s ninth annual selections highlight botanicals that embody themes of elevation and grounding, reflecting cultural mood and design movements expected to define the year ahead.