Seed Your Future announced the release of its 2025 cross-curricular career lessons, now available for free download on the organization’s website.

Designed for middle and high school educators, the classroom-ready resources help teachers connect core academic subjects — including art, math, business, social studies and English — to real-world careers across the horticulture industry.

Whether your décor style leans traditional or embraces the unconventional, Oriental and LA lilies add texture and striking color to any arrangement. From crisp whites and soft pastel pinks to rich, deep reds, there is a lily to suit every mood. With a typical vase life of about 10 days, these blooms pair beautifully with long-lived winter greens.

Care and handling tips

Purchasing
Select stems with lower blooms showing full color and just beginning to open.

Rehydration and storage (store level)

The American Floral Endowment believes continuing education is vital to the floral industry, particularly for small business owners and employees who rely on ongoing learning to remain inspired and competitive. To help make these opportunities more accessible, several grant programs support retail florists traveling to industry events, conferences and workshops where they can build skills, strengthen their businesses and spark creativity.

CalFlowers announced the appointment of Gustavo Gilchrist, president of Kennicott Bros. Co., to its Board of Directors. Gilchrist joins the CalFlowers Board alongside Julie Ortiz and John Louie, whose appointments were announced previously.

Hans Peters will step down as CEO for Horticulture & Building Automation as of Feb. 1, 2026 Meiny Prins, executive chairman of the Priva Group, together with the Board, has re-allocated his responsibilities within the organization.

Over the course of time, it became clear that visions differ on several themes. In the end, the company decided to end the collaboration. The decision was made thoughtfully and with mutual respect and appreciation.

The start of a new year marks a moment of renewal and anticipation. Royal FloraHolland auctioneer Erik Boland offers a look at the fast-moving world of flowers and plants, where trends, opportunities and seasons continue to shift. He invites readers to take inspiration from what lies ahead and to keep growing together.

Best wishes