After recovering from the biggest floral holiday of the year, here are eight simple tips, according to Rio Roses, to add to what is already being done to prepare and market flowers for the third biggest floral holiday - Mother’s Day:

1. Simplify, Simplify, Simplify

Dümmen Orange is on track with sustainability certification for its production sites worldwide. Last year, five sites in four countries were added to the list of fully certified companies. The global leader in the floricultural industry wants all its production sites to be fully certified to FSI standards by January 2025 and is using the industry accepted MPS certification to achieve this.

Attendee and exhibitor registration is now open for the 50th anniversary edition of the Farwest Show in Portland, Oregon.

The three day trade show and conference is happening Wednesday, August 23 through Friday, August 25 at the Oregon Convention Center in Portland, Oregon. It is produced by the Oregon Association of Nurseries, the trade group representing Oregon’s nearly $1.4 billion nursery industry. 

PanAmerican Seed launched its refreshed website with new features. 

To maximize floral purchases at retail, marketers must discover the consumer’s purchase journey. What is the shopper looking for? What converts a “maybe floral” idea to an “add to cart” action either in-store or online? 

“I can hardly believe it’s been five seasons, already,”said J Schwanke, the show’s host and creator. ‘Life in Bloom,’ is seen in the U.S. on PBS stations nationwide. “Season five of J Schwanke's Life in Bloom has rolled out three shows already with our early adopter public television (PBS) stations, and more stations add it to their schedule each week.”