To support consumers who want fresh, simple foods to begin healthier routines, Lipman Family Farms offers reliable staples that are good from the ground up, like in-season round tomatoes.

As retailers move through their first quarter, Lipman sees round tomatoes continuing to play a central role in winter assortments to support displays, value-driven promotions and consumers returning to everyday meals created with fresh produce.

ARIA tomatoes are now available in stores bringing elevated flavor to the stage with an inviting glow and showstopping taste. Their radiant sheen and luminous, red finish compliment a refined sweetness within. Every crisp bite is bursting with refreshing flavor, offering pure sweet brilliance, nature perfected.

As consumers continue to focus on home cooking, demand is growing for produce that inspires creativity and transforms everyday meals using high quality ingredients.

The tomato category is one of the top sales volume contributors in the produce department. Tomato sales for a 52-week period were a whopping $4.8 billion. That’s a whole lot of sales the category provided for retailers. Conventional tomatoes generated $4.5 billion with organic tomatoes at $325 million.

Pure Flavor has launched Cherry Picked, an exclusive medley of three signature tomato varieties: Azuca, Tiki Tomatoes and OMG Tomatoes. Cherry Picked was developed to fill a specific gap in the marketplace for a medley pack that is consistent every time.

Village Fresh Greenhouse Grown has launched Big Bend Beefs, its newest tomato brand. These premium beefsteak tomatoes are grown in the Big Bend region of far west Texas, where the land, climate and community come together to create something truly extraordinary. Bold in flavor, beautiful in appearance and deeply tied to the identity of Texas, Big Bend Beefs brings the taste of the Lone Star State to tables near and far.

For Windset Farms, this year’s IFPA Global Produce & Floral Show, in Anaheim, CA, feels like a homecoming. Windset’s Santa Maria, CA, operation is among the largest single-site vegetable greenhouse facilities in the United States.