In 2020, shelter-in-place mandates and consumer concerns about health created a surge in grocery shopping and pantry stocking. As 2021 comes to an end with restrictions eased and restaurants reopened, a study on how spending priorities have changed since COVID-19 shows that grocery shopping remains a top priority for consumers.

Despite an international pandemic, Farmer Mark’s obsession with the Big Idaho Potato Truck is stronger than ever as evidenced in the Idaho Potato Commission’s newest national television commercial, aptly named “Hobbies.” The IPC premiered its 12th commercial featuring the Big Idaho Potato Truck and Farmer Mark during ESPN’s live broadcast

As potato sales continue to rise and consumers choose to dine at home, Side Delights provides consumers with a fresh selection of the potato products they are seeking.
 

By meeting challenges of the past year head-on through flexibility and forging ahead into the 2021 Idaho potato season with an innovative and focused marketing strategy, the Idaho Potato Commission anticipates continued growth in retail and is hopeful for an uptick in foodservice.

After a one year hiatus, the Idaho Grower Shippers Association held its 93rd annual convention in Sun Valley, ID, Sept. 1-3.

The event featured a program of top-notch business speakers, social functions and recreational events, including a UTV side-by-side ride into the Sun Valley back country, a guided hike, bowling, horseshoes, trap shooting and a golf tournament.

Among the highlights were the tribute paid to retiring Idaho Potato Commission CEO Frank Muir and the always-popular Railroad Reception.