As a global leader in the worldwide produce business, Mission Produce serves retail, wholesale and foodservice customers year-round with a high-quality supply of the world’s finest organic avocados and mangos.

Not every shopper is an organic customer. Some shoppers have to be lured to the organic product and persuaded to want it. That takes skillful education, marketing, merchandising and managing of the category. The more knowledgeable shoppers are about the benefits, the more they will step aboard.

Who buys most of the organic produce? Why do they buy it? What’s the latest trend? Where are we headed?

These questions regularly come up for produce directors in sales meetings about their organic program. Other — more difficult — questions include why aren’t there more organic sales? Why is the gross profit so much lower? Why aren’t the sales percentages increasing? Why a higher shrink? And the cross-interrogation continues.

Morning Kiss Organic has three-count pack sizes of organic lemons, limes, avocados and oranges designed for smaller households, busy lifestyles and waste-conscious consumers. These packs offer a fresh, nutritious and eco-friendly option.

The 2024 Organic Grower Summit once again proved to be a premier gathering for the organic farming community, bringing together growers, industry professionals and thought leaders for two days of education, innovation and connection.

The fast-approaching new year is the perfect time for retailers to refresh their produce aisles and captivate shoppers with high-flavor branded organic apples poised for further record-breaking growth in 2025.