For Windset Farms, this year’s IFPA Global Produce & Floral Show, in Anaheim, CA, feels like a homecoming. Windset’s Santa Maria, CA, operation is among the largest single-site vegetable greenhouse facilities in the United States.

Windset Farms was featured in the latest episode of Everything Electric: Fully Charged YouTube series titled Clean Energy Tech Is Changing the Way We Grow Food. The episode showcases how Windset is pushing the boundaries of sustainable agriculture through controlled environment innovations, highlighting how the company grows energy-efficient tomatoes and cucumbers using state-of-the-art greenhouses, precision farming, thermal curtain systems, water irrigation technologies and other sustainability practices.

Pure Flavor is investing in the future of fresh produce with a 25-acre expansion of its state-of-the-art Southern Flavor Farms greenhouse in Georgia. The expansion further strengthens the company’s commitment to growing with purpose and providing families and retailers with consistent access to fresh, flavorful and high-quality vegetables year-round.

Pure Flavor is preparing to unveil a large-scale brand refresh this October at the IFPA 2025 Global Produce & Floral Show, taking place Oct. 16-18 in Anaheim, CA. This bold evolution highlights the company’s continued commitment to purposeful growth, guided by deep consumer understanding and a forward-looking approach to brand building.

In 1954, Mastronardi Produce emerged as a pioneer of North America’s commercial greenhouse industry, setting out to grow fresh, delicious produce year-round.