Health and wellness have become increasingly important in the consideration of the snacking styles of Americans. Reading the labels has become more than a pastime, but an imperative part of the daily choices on how to eat what you love and love what you eat.

Litehouse Inc. is kicking off a new multichannel marketing campaign to support retailers and inspire consumers during football and tailgating season. Through a mix of national and market-specific tactics, including programmatic video, connected TV, streaming audio, podcasts and shopper marketing, the Litehouse in the House campaign will help drive awareness and sales for the brand during football season.

As part of a highly anticipated national launch, ¡Yo Quiero! released its line of avocado cream cheese dips to refrigerated shelves across the U.S. “With the mindfulness to balance premium ingredients and fresh flavors with nutrition, these four delicious products combine the mouthwatering decadence of real cream cheese with the wholesome goodness of avocado,” said Jay Alley, co-owner and vice president of sales for ¡Yo Quiero!.

In July ¡Yo Quiero! will be releasing its first-of-its-kind line of avocado cream cheese spreads to refrigerated shelves across the U.S. The products combine real cream cheese with the wholesome goodness of avocado.

A recent study by Bolthouse Farms found that salad dressings are one of the most versatile and desired ingredients across the country.

The study of more than 2,000 Americans, conducted by Regina Corso Consulting, found that more than four in five Americans (86 percent) say salad “becomes a party” once you add the right dressing. As well, a majority of Americans use creamy dressings as dips for party favorites ranging from vegetables to chicken wings. So, what impacts Americans’ choice of dressing/dip?

Litehouse Inc. announced a multi-year partnership with professional golfer Justin Lower, a member of the 2022 PGA Tour. The partnership with Lower marks the brand’s first athletic sponsorship.

As an employee-owned company, Litehouse Inc. is driven by its mission to positively impact local communities, which is demonstrated through the company’s core values: integrity, stewardship, accountability and a commitment to excellence — values that Lower embodies on and off the golf course.