Berries Paradise and Agrovision formed a berry marketing partnership to serve North America. This joint venture creates a year-round, vertically integrated selection of conventional and organic blueberries, raspberries and blackberries. It provides retail customers with a one-stop shop of high-quality, innovative and flavorful berries at scale. The combined current planted acreage is 10,000 acres, yielding 120 million pounds across all three berries from Peru and Mexico. 

It’s peak berry season on the California Central Coast and production is hitting its stride. Well•Pict's berry quality has been fantastic for strawberries coming out of Watsonville, and the raspberry crop — also starting to produce in Watsonville — will be hitting promotable volumes soon.

Berry lovers have a new reason to hit the produce aisle this summer. Driscoll’s newest flavor innovation, Tropical Bliss, expands its premium, high-flavor strawberry collection, which also includes Sweetest Batch and Rosé Berries.

It's time to generate those berry sales as summer approaches.

The weather has greatly improved with ideal growing temperatures that are rapidly bringing on berry growth. As usual, the quality of the California strawberries is outstanding and taste is superb.

Naturipe Farms is a grower-owned producer of wholesome, good-for-you fresh berries, nurtured by working family farmers. The company has been growing berries since 1917 and has built a strong community of farms that produce the berries for the Naturipe brand.

Memorial Day weekend marks the unofficial start of summer, and in addition to honoring the brave men and women who made the ultimate sacrifice, many Americans gather with family and friends and celebrate with food.  A recent social media and web analysis of fruit-based recipes highlights the fact that the most fashionable food is red, white and blue with berries marking the most popular online fruit across the United States for Memorial Day.