California was hit with rain in the northern berry regions, which has impacted production. This could temporarily slow some strawberry promotions. Although rain is welcomed and definitely needed for crops, it can also disrupt the harvesting and packing process.

Ever Tru Farms, a vertically integrated year-round supplier of premium strawberries and a division of Soave Hydroponics, is launching Phase Two of its expansion. The farm will expand an additional 15 acres (653,000 SF), bringing the farm to a total of 40 acres of production. The company will begin planting in early August, with harvesting coming near the end of September for the expanded facility.

Berries Unlimited has released its new Honey Champion (patent pending) honeyberry/Haskap variety, made from 100 percent Japanese origin.

The Honey Champion honeyberry plant is wind resistant, not breakable and not fragile during new growth. The honeyberry bush grows to five to six feet tall and is a very vigorous and fast grower.

With National Blueberry Month in full swing, Naturipe is expecting to have promotable volumes of its jumbo blueberries, Mighty Blues, from Michigan, the Pacific Northwest and Peru. These fresh, firm and flavorful blueberries are consumer favorites and fly off the shelf.

North Bay Produce is a year-round berry shipper, offering a continuity of supply between regions and hemispheres in the fall, which allows for consistency and stability of product.

Driscoll’s announced its Berry Mobile Tour across the Northeastern U.S., including stops in New York and Boston, as part of its Sweetness Worth Sharing campaign. Berry lovers in these areas can enjoy free delicious berry treats, fun photo opportunities and more to create memories and form special moments of connection with Only the Finest Berries.