La Casa Del Aguacate (House of Avocado) has hired Rick Johnston as its vice president of sales.

Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board on Thursday, July 29. The webinar will share insights about the dynamic super avocado shopper and how retailers can reach this influential target to drive sales of Hass avocados.

The same year that Avocados From Mexico made the list of the 50 Most Innovative Companies, the trailblazing organization seeks to strengthen from within. With the strategic promotion of two of its executives, the company prepares for a transformative future driven by high-performing innovation.

Mering, a company of The Shipyard, launched a new round of its “California Grown” campaign.

The World Avocado Organization and the historic San Diego Yacht Club will host the second edition of the World Avocado Cup Regatta July 31-Aug. 1.  The regatta is co-sponsored by the Peruvian Avocado Commission and the California Avocado Commission.

With Mexico’s avocado volume declining as it nears the end of its 2020/21 season, the avocado market has strengthened as much as $10 per carton since July 1 with the most favored conventional fruit again selling for $40 per carton or more.

“The market is good; it has finally turned around,” said Rob Wedin, executive vice president of sales for Calavo Growers Inc., based in Santa Paula, CA.