Del Rey Avocado Co., a California-based, family-owned packing operation, is now digitally managing suppliers and vendors using Highland Hub software from Highland Ag Solutions.

Avocados From Mexico is kicking off a new national shopper marketing campaign featuring former New Orleans star quarterback and football legend Drew Brees to get fans ready for the ultimate “Guac Zone.” Because nothing pairs better than guac and the big game, Avocados From Mexico is launching its biggest and boldest

Terra Exports, an innovative global fresh fruit company, is making an impact in the Avocado sector by launching its own, in-house brand of avocados called Avolicious.

The private label launched one month ago and has been well received by customers. Avolicious is already being shipped globally, currently to Asia, Europe, Middle East, and the majority across the U.S. One aspect of the brand that customers have enjoyed most is its vibrant purple packaging — a non-traditional choice in the sector.

The California Avocado Commission promoted Angela Fraser to director of trade and legal affairs. Fraser, who has worked for the commission for 21 years, will provide oversight and management of corporate legal affairs. She also will continue to lead the strategy, planning, production, execution and budget of the California Avocado Commission’s nutrition program.

Mission Produce Inc. announced the grand opening of its new mega center in Laredo, TX, on Sept. 29, in celebration of the Company’s first anniversary of its initial public offering on Oct. 1. The forward distribution center and third-party logistics facility is strategically positioned to foster enhanced customer service, increased flexibility and expanded capabilities for the company’s customer base.

Avocados From Mexico will be rolling out new, limited-time pink packaging during Breast Cancer Awareness Month this October in support of the brand’s first-of-its-kind partnership with Susan G. Komen, a leading breast cancer organization.