Avocados From Mexico made its official debut at The National Restaurant Association Show to spotlight how fresh avocados are always good, easy to work with, and should be a staple on every menu.

Colombia, a global supplier of Hass avocados, is currently at the peak of its traviesa season, a period that typically runs from April through August and can peak anytime between May and June. 

Hass avocados from Peru will be prime for selling to U.S. consumers in time for the 2024 backyard barbecue season. Customers of Index Fresh, a global avocado marketing and distribution company, can count on availability of the premium Peruvian harvest throughout summer with attractive fixed pricing available on fruit secured now as part of prebooked, season-long programs for retail and foodservice.

Index Fresh kicked off its 2024 GEM season with an abundant crop poised to deliver quality and value to retailers and foodservice providers across North America. Gold-flecked GEM avocados will be available for a limited time from April to mid-July, presenting retailers the unique opportunity to merchandise both size and variety at shelf.

Avocados From Mexico is ready to turn this Cinco de Mayo into Cinco De Licious with an exciting national marketing program highlighting all the good taste and good times that avocados have to offer.

As one of the biggest occasions for avocados and guacamole, Cinco de Mayo provides the perfect opportunity to make memories with delicious recipes featuring the always good fruit.

This year, 25 million households plan to celebrate Cinco de Mayo, and most plan to do so by going out, according to Numerator’s 2024 U.S. Annual Holiday Preview. Between restaurant dining and ordering delivery, the foodservice industry is expecting to serve at least 49 percent of Cinco celebrators.

With Cinco de Mayo falling on a Sunday this year, restaurants can incorporate Cinco-themed dishes into their Sunday brunch.