There are many factors converging that will clearly impact the marketing of California avocados in 2025, with most of them appearing to be on the positive side of the ledger.

The 2024 summer holidays demonstrated strong growth for avocado sales, achieving four-year highs at retail. According to the latest Avocado Holiday Retail Recap by the Hass Avocado Board, unit sales increased by an average of 2.3 percent, while dollar sales soared 19 percent compared to the prior year. Combined, Independence Day and Labor Day generated 92.4 million units and $122.5 million in sales.

Mission Produce Inc. expanded its diversified sourcing strategy to provide a year-round supply of ripe avocados and mangos to the U.K. and European markets. Over the last year, Mission Produce has added to its global sourcing network to meet growing global demand for avocados and mangos.

Avocados From Mexico and Rob Gronkowski have pulled out all the stops to get guac on every game day table this football season. Now, the always good duo is inviting fans to keep the good times going with the Gronkamole Challenge — a video event hosted by Gronk himself.

The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020. Recent extremely high winds in California slightly dampened very early season projections, but the industry is still optimistic for a particularly good season.

Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year’s big game is sure to be a touchdown.