Applewood Fresh, the Michigan-based apple grower, packer and shipper operating under parent company FirstFruits Farms, announced a new strategic sales partnership with Belding Fruit Storage Inc. of Belding, MI. Through the partnership, Applewood Fresh will serve as the sales and marketing function for Belding Fruit’s apple program, further strengthening supply capabilities and customer support throughout the Midwest and East Coast.

Crunch Pak is rolling out its refreshed brand system this May, featuring a new logo, revitalized packaging and a modernized look across its core product lines. Designed with both shoppers and retailers in mind, the update supports faster shopping decisions and stronger brand blocking.

SugarBee apples are stepping up to the plate in a big way, teaming up with the Seattle Mariners as the club’s Official Healthy Snack in a new partnership designed to bring bold flavor and better-for-you snacking to fans at T-Mobile Park and beyond.

The Michigan Apple Committee board has elected Kim Kropf as chair, Eric Roossinck as vice chair and Chris Alpers as third member of the executive committee. The election comes as Chair Mike Dietrich wraps up his final term on the board, as of March 31.

In addition, Gov. Gretchen Whitmer has appointed James Engelsma, Gregory Kugel and Eric Roossinck to serve on the Michigan Apple Committee board of directors. The appointed and reappointed members’ terms begin April 1.

Engelsma will begin his first term as committee board member, succeeding Dietrich, whose term has expired.

Gee Whiz has a new partnership with Sprouts Farmers Market, introducing its Goldsnap apple — a vibrant, flavorful variety available exclusively at Sprouts stores.

Honeybear Brands is bringing fresh energy to spring sets with its exclusive Pazazz apple variety as retailers seek a great-tasting, quality apple that satisfies discriminating consumers. With the Honeycrisp market tightening, shoppers will enjoy the bold, juicy flavor of Pazazz at an affordable price.