Ojai Pixies build on sales growth as retailers enter key citrus window
Ojai Pixies build on sales growth as retailers enter key citrus window
As retailers transition into the late-season citrus window, Melissa’s Produce begins shipping 2026 Ojai Pixie Tangerines in early March, positioning the program to extend category momentum into spring.
Pixie Tangerines delivered more than 25 percent sales growth in 2025 versus the prior year, outperforming the broader citrus category, which is up 17 percent year over year in Q1. The March through May availability window allows retailers to sustain citrus performance as early-season mandarins taper.