Fresh From Florida marketing initiatives expand
By
Keith Loria
Fresh From Florida marketing initiatives expand
By
Keith Loria
Florida’s fall and winter harvest season fills a gap in domestic production. Several of Florida’s commodities are the first domestic crops in season and offer a local, fresher alternative to imported crops that spend more time in shipping.
Therefore, Florida meets consumers’ demand for a diverse selection of fruit and vegetables year-round without compromising their desire to buy local.