Industry Viewpoint: Saying goodbye to the corporate voice
By
Grace Vilches, marketing coordinator for Healthy Family Project
Industry Viewpoint: Saying goodbye to the corporate voice
By
Grace Vilches, marketing coordinator for Healthy Family Project
Long gone are the days of the stuffy corporate voice. Corporate culture is changing and shifting away from a detached, overly cautious voice to one that is more direct, honest, and in tune with its intended audience.