Anyone who has spent any time in athletics is familiar with the concept of playing the short versus long-game. For the sake of the analogy, let’s put it in produce industry terms. We’ll call the short game focusing on this quarter’s or this year’s sales and the long game as creating enduring opportunities for increased fruit and vegetable consumption habits. The latter, ultimately, results in higher produce intake and, subsequently, increased sales over time.

As part of the inaugural AgTechX Food Safety event hosted by the Western Growers Center for Innovation & Technology, the Center for Produce Safety and the Yuma Center of Excellence for Desert Agriculture, WG introduced the AgTechX Food Safety Cohort, a global group of innovators specializing in prevention technologies and rapid diagnostics who will receive exclusive resources to help them launch and scale their projects.

Soli Organic Inc. plans to build a new soil-based, controlled environment agriculture farm in Marysville, WA. The 130,000-square-foot farm will supply 5 million pounds of affordable USDA certified organic herbs and leafy greens each year and support 150 local, well-paying jobs in the Seattle area. Soli is a soil-based, controlled environment agriculture company delivering 100 percent USDA certified organic produce to more than 20,000 retail stores nationwide.

Organically Grown Co., a leading wholesaler and marketer of certified organic produce, announced that Brenna Davis has been named CEO.

All-America Selections, North America’s most well-known and respected non-profit plant trialing organization has six impressive new winners that brokers, growers and retailers can still add to their 2022 product mix. Breeder contacts are included in each winner description below.
 

Costa Farms is opening its Trial Garden to brokers, growers, garden centers, and other industry members for an opportunity to preview 2023 genetics. The event will run from March 9 to 12, ahead of California Summer Trials (CAST), which is scheduled for Week 13.

“We’re excited to present the new genetics with our Miami Florida Season Premiere Gardens,” says John Sieg, Vice President of Research and Development at Costa Farms. “This is an opportunity to showcase new selections from breeding companies across the world in one location,” he added.