Naturipe celebrating FeBLUEary
Naturipe celebrating FeBLUEary
Naturipe is celebrating blueberries during the month of February. Its FeBLUEary campaign is now in its fifth consecutive year and highlights the first peak of imported blueberries for the 2022 season.
Last year, FeBLUEary experienced a shift to adapt to the way consumers were buying their groceries. As consumers relied on e-commerce, Naturipe met consumers where they were by bringing the campaign to their favorite online grocery shopping platforms.