Hood River Cherry Co.’s high-elevation cherries are worth the extra effort that comes with growing at elevation. “The cherries just taste better,” said Brad Fowler, co-owner at Hood River Cherry Co., headquartered in Hood River, OR. “But growing cherries this way is not for the faint of heart!”

Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, partnered with Flashfood, a digital marketplace that provides customers access to heavily discounted food nearing its best-by date. The five-store pilot will bring the app to Los Angeles County shoppers in Palmdale and Lancaster for the first time, expanding Flashfood's presence across the U.S. from coast-to-coast.

At the New Jersey Department of Agriculture, we can all agree there’s not much we love more than our farmers and the Jersey Fresh produce they grow. We are certain that every New Jerseyan agrees that Jersey Fresh is best. We have the very best, locally grown tomatoes, blueberries, asparagus, peaches, corn — the list goes on and on.

Berries Paradise and Agrovision formed a berry marketing partnership to serve North America. This joint venture creates a year-round, vertically integrated selection of conventional and organic blueberries, raspberries and blackberries. It provides retail customers with a one-stop shop of high-quality, innovative and flavorful berries at scale. The combined current planted acreage is 10,000 acres, yielding 120 million pounds across all three berries from Peru and Mexico. 

With the recent announcement of a series of regional listening sessions to inform creation of the U.S. nutrition security blueprint to be unveiled at the White House Conference on Hunger, Nutrition & Health in September, the International Fresh Produce Association enlisted a broad cross-section of its membership to participate in the sessions and ensure the fresh fruit and vegetable community is represented and heard.

This month, the National Watermelon Promotion Board has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out.