William H. Kopke Jr. Inc. has unveiled its redesign for the Sweetums family of branded citrus items. The family of branded produce includes citrus, grapes, cherries, pears, kiwifruit and berries, designed to represent a cohesive brand experience for the consumer.

Avocados from Peru, a friend of the environment, kicks off its 2022 promotional campaign emphasizing health and sustainability.

As global demand for avocados continues to grow year after year, so does Peru’s commitment to help consumers eat healthy and lead sustainable lifestyles.

SpartanNash announced the addition of Greg Crane as vice president of finance for food distribution. Crane will serve as finance business partner to Bennett Morgan, senior vice president and chief merchandising officer, and support the food distribution leadership team.

Litehouse Inc. announced a multi-year partnership with professional golfer Justin Lower, a member of the 2022 PGA Tour. The partnership with Lower marks the brand’s first athletic sponsorship.

As an employee-owned company, Litehouse Inc. is driven by its mission to positively impact local communities, which is demonstrated through the company’s core values: integrity, stewardship, accountability and a commitment to excellence — values that Lower embodies on and off the golf course.

Consalo Family Farms has been in the farming industry since the 1920s. “I represent my family’s fourth-generation and have watched our company grow and expand from just one tractor to where we are today,” said Chelsea Consalo, EVP of Consalo Family Farms and the Fresh Wave, which is the sole marketer of all products grown by the Vineland, NJ-based company. “Blueberries are what we do. I am personally very passionate about our blueberry farms and spend my summer managing the operation.”

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched its “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.