Visitors line up to smell the roses at Floriexpo
By
Adam Campbell, digital publisher
Visitors line up to smell the roses at Floriexpo
By
Adam Campbell, digital publisher
The floral industry came together once again for the 2022 Floriexpo convention in Miami Beach, FL, from June 7 to June 9. The three-day show led off with educational sessions. Data from the Floral Marketing Fund was highlighted by Derek Woodruff, owner of Floral Underground, who outlined key decision-making points from the FMF study, citing that the amount consumers are willing to spend has increased in the recent year.
