Grapeco Farms LLC, a new venture based out of Delano, CA, and formed by Robert Cadena and Jared Lane, is set to enter the table grape industry. The two industry veterans bring with them a combined fifty years of experience and a shared philosophy of providing the highest quality grapes to customers while maximizing the return to the grower. As the upcoming Mexican grape season approaches, Grapeco is primed to offer a year-round supply of high-flavor tri-color varieties to retailers.

Inc. announced its sixth annual Female Founders list, honoring a bold group of 200 women whose innovations and ideas are shaping the world into a better place. Corrine Heck, CEO & founder of Details Flowers, is recognized as one of the recipients of this high distinction, which will be published in their latest issue.

The International Fresh Produce Association is hosting its annual Women’s Fresh Perspectives Conference April 16-18 in Orlando, FL, this year. The conference is sold out but there are many additional opportunities for the industry to support and participate in Women’s Fresh Perspective Portfolio experiences this year.

Temperatures reaching the upper 90s have basically brought an end to the winter vegetable deals in the California and Arizona deserts, resulting in supply gaps and stronger markets with some commodities headed into the FOB stratosphere.

Heading into the 2023 Mexican table grape season, Fresh Farms is putting the focus on flavor with its “Taste to Believe” campaign.

The campaign, which is designed to reinforce the superior eating quality of Fresh Farms’ table grapes, looks to elevate the consumer experience, sense of wonder and enjoyment through taste.

Good things come with time, and this year’s Orchard View cherry season is no exception.

Slated to begin as much as two weeks later than usual due to chilly early spring weather, Orchard View’s centennial season is shaping up to be large in volume and excellent in quality.