As Moxxy Marketing continues to expand, helping food and beverage, agriculture and AgriFoodTech companies grow, they have bolstered internal operations and client support with the addition of Eileen Ariza as controller. 

Morning Kiss Organic is welcoming imported pear season, working with partners in Argentina to provide the highest quality fruit. Import season runs March through June, and seasonal varieties that will be offered include Packham, D’Anjou, Bartlett.

It’s no secret that price has become a greater concern with consumers as they shop through the grocery store week after week. Rising prices have resulted in negative emotions among consumers — and there is no way of knowing when the worst will be over.

Linden, CA-based Primavera Marketing has been representing growers up and down the state of California — from the earliest districts all the way up to the San Joaquin Valley — since 1990. The company handles cherries, apples and walnuts, according to president and owner Rich Sambado, who noted that this year’s California cherry crop is off to a late start.

“If I had this call three weeks ago, I’d probably be more optimistic about timing,” Sambado said to The Produce News on Tuesday, March 28.

Morada Produce is primed for the start of its California Cherry season, brimming with confidence at the prospects of a plentiful harvest. Mike Jameson, director of sales and marketing at the Linden, CA based operation, said “the California season is shaping up to have a very nice crop spread out throughout the San Joaquin Valley.” Preliminary projections suggest a crop that is above average, with sufficient volume to support extended promotional activities. 

The California cherry crop is still a few weeks away from its expected seasonal start date and promotional window. Jim Hanson, managing member at Grower Direct, cautioned that early California promotions may not be ideal due to the lack of volume out of the early districts, but the quality and volume will be there as the season progresses.