Equitable Food Initiative and Measure to Improve announced the successful completion of the two-year Produce & Reduce pilot program that was implemented on three farming operations and funded by the California Workforce Development Board. The group reported reductions of CO2 emissions during the pilot equivalent of 1 million miles driven by an average gasoline-powered vehicle and hopes this provides an example to be learned from and replicated throughout the industry.

Dümmen Orange is on track with sustainability certification for its production sites worldwide. Last year, five sites in four countries were added to the list of fully certified companies. The global leader in the floricultural industry wants all its production sites to be fully certified to FSI standards by January 2025 and is using the industry accepted MPS certification to achieve this.

Attendee and exhibitor registration is now open for the 50th anniversary edition of the Farwest Show in Portland, Oregon.

The three day trade show and conference is happening Wednesday, August 23 through Friday, August 25 at the Oregon Convention Center in Portland, Oregon. It is produced by the Oregon Association of Nurseries, the trade group representing Oregon’s nearly $1.4 billion nursery industry. 

PanAmerican Seed launched its refreshed website with new features. 

International Fruit Genetics LLC, which boasts more than 48 patented table grape varieties and 10 patented sweet cherry varieties, is expanding its low-chill cherry program and closing a critical gap that has eluded retailers and cherry lovers for years. Given that IFG’s low-chill cherries are all early harvest, retailers can now offer more IFG cherry varietals much earlier in the season, providing a make-or-break experience that will entice the public to return for future purchases.

To maximize floral purchases at retail, marketers must discover the consumer’s purchase journey. What is the shopper looking for? What converts a “maybe floral” idea to an “add to cart” action either in-store or online?