At the National Watermelon Promotion Board, promotional opportunities at retail include in-store, digital and social media marketing components, providing customer reach for product and nutrition education as an extension to the brick-and-mortar element that is coming back into focus.

Providing accurate and knowledgeable product information is a path to purchase opportunity, according to Juliemar Rosado, director of retail and international marketing at the NWPB.

For decades, the family-owned D’Ottavio Farms has been a trusted name working with New Jersey produce.

In July of 2022, Sunrise Logistics warehouse expansion of 135,000 square feet in Ephrata, PA, went fully live. Since then, the company has seen substantial growth from both existing customers and in the development of new third-party users.

The weather is starting to warm up and I am looking forward to natural vitamin D from the sunshine, cookouts, beach trips and enjoying lazy summer evenings.

From a digital marketing viewpoint, I’ve already skipped over summer and am planning for back- to-school. This planning is in full force, but the groundwork was actually set last November. Right now, in May, I’m identifying trends and predictions for the upcoming back-to-school season, known annually to impact billions of consumers in a big way.

Sarah Consalo grew up with Consalo Family Farms in South Jersey being part of the landscape. The farm was started by her great grandfather in 1927 and the business was the path to success for the three generations before her, as well as for her two older siblings.

Moxxy Marketing announced that Candy Rauber, the agency’s award-winning art director, recently completed additional training and received her certificate in FDA Food Labeling Compliance.