With zippy flavors and an attitude to match, Rave apples will be all the rave starting in early August. Applewood Fresh, Yes! Apples and Stemilt are preparing for the upcoming apple season and encouraging retailers to do the same.

Brianna Shales, Stemilt's marketing director, said Rave’s positioning as the back-to-school apple and the brand’s partnership with Back2School America will give back to students and families in need while igniting apple sales for retailers early in the season.

Like the moon, the size, flavor and firmness of A Half Mile Closer to the Moon cherries is out of this world making them the grand finale to the cherry season. A Half Mile Closer to the Moon cherries are grown by fourth-generation Stemilt farmer, Kyle Mathison, who harvests these mystical morsels with the lunar cycle at high elevations to extend the season delighting retailers and consumers with an end-of-the-season bonus. 

With a total U.S. import volume just shy of 2.5 billion pounds for the fiscal year that ended June 30, 2023, Avocados From Mexico eclipsed its previous high-water mark by more than 2 percent.

“This is very exciting for us as we broke our historical record,” AFM President Alvaro Luque announced to The Produce News. “And we believe we will break the record again this year (fiscal 2024, running from July 1, 2023 to June 30, 2024.)”

 The Perennial Plant Association has announce the 2024 Perennial Plant of the Year, Jeana (Phlox paniculata). Perennials chosen for the Plant of the Year are suitable for a wide range of growing climates, require low maintenance, have multiple-season interest and are relatively pest/disease-free. Jeana is tall, dense, domed trusses crown stiff stems from midsummer to early fall. Individually, the fragrant lavender-pink flowers are significantly smaller than typical garden phlox, about half an inch wide,
 

With a distinctive business approach that involves taking proactive measures to stay ahead of evolving trends and market demands by continuously adapting its practices and product range, Giorgio Fresh Co. of Temple, PA, believes it stands out in the realm of fresh mushrooms.

The International Fresh Produce Association welcomed produce suppliers, foodservice innovators, award winning chefs, K-12 professionals, menu planners and more to Foodservice Conference last week. The record-breaking crowd took over Monterey with approximately 2,200 registered attendees and wrapped on Friday afternoon with a bustling expo that’s been sold out for weeks. Here are some highlights in case you weren't able to attend — or just didn't get to see everything.