While browsing the booths during United Fresh LIVE!, be sure to stop by The Produce News booth, where visitors will have a chance to walk down memory lane with vintage photos from past United Fresh events. We’re also offering visitors the ability to peruse old covers of issues from our storied history.

Once at the booth, look for the “United Fresh from the Vault” link to start the journey.

DMA Solutions President and CEO Dan’l Mackey Almy will hold a Fireside Chat June 18 during United Fresh LIVE! to educate fresh produce professionals on marketing in sensitive times.

From COVID-19 to the current civil rights movement, navigating marketing activities and knowing what to say and when to say it can be difficult, and Mackey Almy will lead a conversation with marketers to discuss these challenges and communication strategies for approaching the sensitivities of our current environment.

Nature Fresh Farms will take the United Fresh Virtual trade show to new heights June 18 by conducting a virtual taste testing, making the most of this digital event.

This year’s United Fresh event trade show will be taking place under very different circumstances. Given the current COVID-19 challenges, United Fresh Live trade show has gone virtual with a free opportunity for attendees to make connections with industry leaders. Nature Fresh Farms is welcoming this new reality and doing its best to leverage this opportunity by making the most of this trade show.

Sunkist Growers, the 127-year-old citrus cooperative, is heading to the United Fresh LIVE! Expo, sharing a sneak peek of the ‘Sunkist Island’ in the virtual world of Animal Crossing™: New Horizons. The interactive ‘Sunkist Island’ debuts in select export markets, simulating a California orange grove with educational touchpoints on in-season Sunkist Valencia oranges. In addition, Sunkist curated citrus-themed activities, including scavenger hunts for tools to “grow” virtual orange groves and a store filled with custom apparel.

It is peak California avocado season and the California Avocado Commission is readying its participation in United Fresh 2020 Live! with a virtual booth and complementary online programming. Live presentations by CAC Vice President Marketing Jan DeLyser and other team members, along with chef demonstrations, will take place during the second hour of the expo’s “power hours” June 15-18.