The Texas International Produce Association and the Houston Fresh Fruit & Vegetable Association announced a strategic partnership aimed at fortifying and enhancing the produce industry in Texas.

This collaboration brings together two influential organizations with the objective of unifying the voice of fruit and vegetable businesses in Texas, while supporting the advancement of those businesses specifically in the Houston-region.

Michigan farmers cultivate a plentiful array of fruits and vegetables, with the summer season marking a significant uptick in harvest. June ushers in favorites such as strawberries, asparagus and peas. By July, cherries and blueberries are abundant, accompanied by popular vegetables like carrots and celery and a month later, the state is flush with raspberries, apples, cabbage and cucumbers.

As a floral professional, knowing how couples spend their money on weddings can help make the best marketing decisions for a floral business. Rio Roses compiled some valuable insights into wedding spending trends, with a particular focus on flowers.

Advertising is all about selling product — it’s an attitude really.

Advertising promotions are used primarily to draw consumers into stores. This strategy is meant as a fishhook with various items and prices used as bait to persuade customers into making additional purchases other than just advertised specials. That’s the name of the game.

Advertising is relied upon for success in business. Whether on television, radio, social media or print publications — it is what fuels consumer spending, which stimulates economic growth.

No other origin does more to promote the overall avocado category than Peru, and this summer’s activities will again set the standard for avocado promotions – and perhaps all produce categories.

The impressive and diverse lineup of events includes honoring the military, feeding the hungry, preserving the environment, and helping retailers move more avocados by reaching consumers both inside and outside the stores, including at their popular past times – all between June and October.

Each year the Masser Family of Cos. establishes measurable benchmarks to ensure it is on track to meet its sustainability goals.

The company makes annual investments in sustainable practices that contribute toward a reduced carbon footprint and integrated long-term efficiencies across all business segments. The Masser team establishes measurable benchmarks in each required area to ensure they meet their sustainability goals, and reports on their continued advancements in the annual People, Process and Planet Report.