EVERETT, MA — The New England Produce Council kicked off its annual Produce, Floral & Foodservice Expo Monday evening, Aug. 19, with the VIP reception and the cocktail reception, held at the Encore Boston Harbor, here.

As Fresh Farms enters its second season of its “Taste To Believe” grape campaign, it has found that significant opportunities exist to grow the expanding grape category beyond the traditional buy-sell model typically seen with grower/shippers and retailers to impact sales.

NielsenIQ, a global leader in retail measurement, announced it has entered into a new cooperation agreement with The Fresh Market, a specialty food retailer celebrated for its fresh-focused offerings. This cooperation is poised to support The Fresh Market as it continue to grow and reinvent the grocery experience.

US Foods Holding Corp. announced that 20 US Foods drivers were named to the International Foodservice Distributors Association Truck Driver Hall of Fame class of 2024. The IFDA Truck Driver Hall of Fame program recognizes the foodservice industry’s top drivers for their exceptional safety record and longevity of service and is considered a highly coveted honor for truck drivers in the industry. Each driver will be honored at the IFDA Distribution Solutions Conference on Sept.

Farm Fresh Direct of America, which markets potatoes, sweet potatoes and onions from its family-owned member companies, is celebrating its 25th year in business with a relaunch of its brand designed to highlight the advancements the company has made since its founding in 1999.

Cindy Adkins, director of sales for the Monte Vista, CO-based company, said FFDA began the rebranding effort around a year ago and it involves three main facets: a new look for its brand, a relaunch of its Growers Reserve label and a new website.