Idaho Potato Commission chief details promotional efforts
Idaho Potato Commission chief details promotional efforts
Each August, the Idaho potato industry descends upon Sun Valley, ID, for the annual Idaho Grower Shipper Association convention, where industry players reflect on the victories and challenges of the previous season while gearing up for the new crop.
One of the more highly anticipated presentations is from the Idaho Potato Commission, where a detailed recap is given on the efforts to promote the state’s prized potato crop.