This is an excellent time for promoting loose or bagged California navel oranges while the supplies are plentiful. The demand is moderate and the market is about steady. Smaller 113s and 138s are at a current peak right now with sizing starting to shift up to the larger fruit.

Minneola Tangelos are in season now, and the Bee Sweet Citrus team reports a strong supply of the specialty citrus variety to welcome the start of spring promotions.

The purchase and consumption of avocados during the week of the last Super Bowl are conservatively estimated to be in the millions. What made the popular fruit so attractive and available for such incredible demand? The answer lies in a variety of marketing strategies, by scores of marketing execs in fresh produce over the past few decades.

The Vidalia onion category experienced a strong season in 2024, with increased consumer demand and retail promotions helping to drive sales.

Color Orchids Inc., an indoor plant company that specializes in orchids, has acquired Floricultura Pacific Inc., a Salinas-based grower focused on pre-finished orchids for the North American market. Floricultura Pacific was previously owned by Floricultura Netherlands, one of the largest and oldest Dutch orchid breeders in the world, with operations in China, India, the Netherlands, Poland and Brazil.

Babé Farms grows, packs and ships a colorful assortment of baby and specialty vegetables in California’s Santa Maria Valley and things are looking strong at the company in 2025.