Tanimura & Antle launches 'Sweet Gem' gourmet lettuce
Tanimura & Antle launches 'Sweet Gem' gourmet lettuce
Spreckels, CA-based Tanimura & Antle has announced the rollout of its new three-pack of "Sweet Gem" gourmet lettuce.
Each head of this variety of lettuce is small enough to serve one person and has the texture and color of Romaine lettuce with the taste and sweetness of butter lettuce. Rich in nutrients, Tanimura & Antle's Sweet Gem is a high source of vitamin A.
Sweet Gem has its origins in the Romaine family, and as such, is part of the Cos variety of lettuces. These lettuces originally were cultivated on the Mediterranean island of Kos, having arrived there from North Africa.
The Cos variety of lettuces is widely consumed in Europe especially in the United Kingdom where it is found in such dishes as salade nicoise, or simply grilled and topped with a vinaigrette dressing, as well as robust vegetable salads that include fresh peas, onions and heirloom tomatoes.
Bob Nielsen, senior vice president and chief administrative officer of T&A, said that the company is responding to todays smaller households and the consumer quest for healthful variety in their produce selection.
From what were seeing in the marketplace, the consuming household unit tends to need less of large volumes of product, Mr. Nielsen said. Sweet Gem also can be combined with other elements in a salad. T&As new offering appeals to both consumers who dont buy prepackaged salads as well as those who do, and the ability to store unused portions of the lettuce in the clamshell is a big plus, he said.
The soft texture of the leaves is comparable to butter lettuce, which is not good for chopping up for value-added salads, Mr. Nielsen said.
Sweet Gem is well suited for hearty, stronger-flavored salad dressings and is complemented by Caesar dressing, as well as rich, flavorful balsamic vinegars and olive oils. Its outer leaves form individual-sized wraps for filling with tapas-style grilled meats and vegetables.
The whole head of Sweet Gem lends itself to be topped with cheese, grilled and then served as a hot appetizer. It can stand as the central ingredient in salads, either on its own or in combination with other vegetables.
Responding to consumer needs of value, food safety and convenience, T&A offers its Sweet Gem three-pack in clear, clamshell containers.
The product receives protection from bruising and exposure to unwanted contact. It is kept clean and is handled far less than unwrapped produce.
The clamshell containers contain information on the label, including a flavor description, a wash before use statement, a recipe with a photograph and nutritional facts. There are directions on the label leading consumers to T&As web site (www.taproduce.com) for additional recipes and information.
According to T&As press release, consumers and retailers have expressed strong interest in Sweet Gem, and the product is a cross between the integrity of whole, uncut lettuce, free from washing and handling, and the convenience of smaller-sized lettuces and value-added packaging for safe and easy use.
Each head of this variety of lettuce is small enough to serve one person and has the texture and color of Romaine lettuce with the taste and sweetness of butter lettuce. Rich in nutrients, Tanimura & Antle's Sweet Gem is a high source of vitamin A.
Sweet Gem has its origins in the Romaine family, and as such, is part of the Cos variety of lettuces. These lettuces originally were cultivated on the Mediterranean island of Kos, having arrived there from North Africa.
The Cos variety of lettuces is widely consumed in Europe especially in the United Kingdom where it is found in such dishes as salade nicoise, or simply grilled and topped with a vinaigrette dressing, as well as robust vegetable salads that include fresh peas, onions and heirloom tomatoes.
Bob Nielsen, senior vice president and chief administrative officer of T&A, said that the company is responding to todays smaller households and the consumer quest for healthful variety in their produce selection.
From what were seeing in the marketplace, the consuming household unit tends to need less of large volumes of product, Mr. Nielsen said. Sweet Gem also can be combined with other elements in a salad. T&As new offering appeals to both consumers who dont buy prepackaged salads as well as those who do, and the ability to store unused portions of the lettuce in the clamshell is a big plus, he said.
The soft texture of the leaves is comparable to butter lettuce, which is not good for chopping up for value-added salads, Mr. Nielsen said.
Sweet Gem is well suited for hearty, stronger-flavored salad dressings and is complemented by Caesar dressing, as well as rich, flavorful balsamic vinegars and olive oils. Its outer leaves form individual-sized wraps for filling with tapas-style grilled meats and vegetables.
The whole head of Sweet Gem lends itself to be topped with cheese, grilled and then served as a hot appetizer. It can stand as the central ingredient in salads, either on its own or in combination with other vegetables.
Responding to consumer needs of value, food safety and convenience, T&A offers its Sweet Gem three-pack in clear, clamshell containers.
The product receives protection from bruising and exposure to unwanted contact. It is kept clean and is handled far less than unwrapped produce.
The clamshell containers contain information on the label, including a flavor description, a wash before use statement, a recipe with a photograph and nutritional facts. There are directions on the label leading consumers to T&As web site (www.taproduce.com) for additional recipes and information.
According to T&As press release, consumers and retailers have expressed strong interest in Sweet Gem, and the product is a cross between the integrity of whole, uncut lettuce, free from washing and handling, and the convenience of smaller-sized lettuces and value-added packaging for safe and easy use.
