Consumer demand for ready-to-eat avocados has transformed the way the fresh produce industry approaches ripening. What was once considered a specialist service has become an essential part of the supply chain, helping growers, importers, ripeners and retailers deliver fruit with consistent quality, predictable ripeness and reduced waste.

Moonlight Cos. has added Courtney Hernandez to its sales team, bringing an experienced retail sales leader to support the company’s stone fruit and winter citrus programs while strengthening retail customer relationships.

Lipman is celebrating 10 years of its Grown True Organics brand at Organic Produce Summit in Monterey, CA, July 14-16. 

When Grown True and the Organic Produce Summit launched in 2016, organic produce was emerging as a mainstream, mass-market grocery category. Sales were roughly half the $22.7 billion reported in 2025 by the Organic Trade Association. Today, organic produce is a retail mainstay that leads the entire organic category in sales. 

Ontario Greenhouse Vegetable Growers' Greenhouse Goodness campaign has received two Platinum Hermes Creative Awards, the highest level of recognition in this international competition.

The awards were presented for the Greenhouse Goodness Strategic & Integrated Campaign – Branding Refresh and the Greenhouse Goodness Website Refresh – Creative Design.

The Raley's Cos. has made a series of leadership appointments designed to strengthen customer engagement, enhance operational excellence and position the company for continued growth across its family of brands: Carol Barsotti has been appointed chief marketing officer; Natalie Slater has been promoted to senior vice president, enterprise operations; and Levi Wingo has been promoted to senior vice president, sales and merchandising strategy. 

Westerlay Orchids, a third-generation, family-owned company based in Carpinteria, CA, is expanding farm-direct access to premium Phalaenopsis orchids through its Box of Orchids online ordering program. Designed for florists, event planners, venues, interior designers and other wholesale buyers, the program offers a convenient way to order premium orchids shipped fresh from the farm directly to a home, business or event location.