The next chapter for Broccolini
By
Loree Dowse, vice president of marketing and communications for Church Brothers Farms
The next chapter for Broccolini
By
Loree Dowse, vice president of marketing and communications for Church Brothers Farms
In an industry built around commodities, brands that achieve lasting brand recognition are rare. Broccolini is one of them.
For more than three decades, its tender stems, delicate florets and naturally sweet flavor have made it a favorite among chefs. From white tablecloth restaurants to fast-casual concepts, Broccolini has become one of the rare produce brands that consumers recognize and ask for by name.