Survey: Chiquita No. 5 in overall brand equity
Survey: Chiquita No. 5 in overall brand equity
CINCINNATI -- Chiquita Brands International Inc. announced that its premium "Chiquita" brand ranked No. 5 in overall brand equity in the 2005 edition of EquiTrend, a unique brand quality and equity measurement and comparison tool developed by Harris Interactive.
This independent research has reconfirmed the trust and value that consumers place in the Chiquita brand, which stands for fresh, healthy and high-quality produce, Fernando Aguirre, chairman and chief executive officer of Chiquita, said in a statement. 'Chiquita' is one of the most recognized and trusted brands in the eyes of the consumer, and we are thrilled that our equity continues to show our overall strength and performance, ranking fifth out of more than 1,000 brands measured overall and the highest in bananas. As we execute our sustainable growth strategy and transform Chiquita into a more consumer-centric company, we will continue to look for opportunities to leverage our powerful Chiquita brand through product extensions and new product introductions.
The EquiTrend tool measured overall brand equity for more than 1,100 brands in 35 categories based on five key measures: familiarity, quality, purchase intent, brand expectations and distinctiveness. In 2005, Reynolds Wrap Aluminum Foil was ranked as the No. 1 brand in overall brand equity, followed by Ziploc food bags, Heinz ketchup, Hersheys milk chocolate candy bars and Chiquita bananas.
This independent research has reconfirmed the trust and value that consumers place in the Chiquita brand, which stands for fresh, healthy and high-quality produce, Fernando Aguirre, chairman and chief executive officer of Chiquita, said in a statement. 'Chiquita' is one of the most recognized and trusted brands in the eyes of the consumer, and we are thrilled that our equity continues to show our overall strength and performance, ranking fifth out of more than 1,000 brands measured overall and the highest in bananas. As we execute our sustainable growth strategy and transform Chiquita into a more consumer-centric company, we will continue to look for opportunities to leverage our powerful Chiquita brand through product extensions and new product introductions.
The EquiTrend tool measured overall brand equity for more than 1,100 brands in 35 categories based on five key measures: familiarity, quality, purchase intent, brand expectations and distinctiveness. In 2005, Reynolds Wrap Aluminum Foil was ranked as the No. 1 brand in overall brand equity, followed by Ziploc food bags, Heinz ketchup, Hersheys milk chocolate candy bars and Chiquita bananas.
